This recommendations app uses location tagging and your social networks to help you discover new places. Currently in beta mode, Rekky lets you stay up to date with the hottest of spots from your friends and trusted tastemakers. Ideal for travelers, the app aggregates Instagram geo tags and social media check-ins to make personalized suggestions for venues to visit.
Described by Refinery29 as "Instagram meets Foursquare, with a touch of Yelp," the recommendations app uses Instagram locations plus Foursquare and Facebook check-ins to create your customized list. You can also create and follow lists of your favorites, with a private option if you only want to share with specific friends.
The free smartphone app is ideal for users who are in a new city.
Why This Trend Is Growing
- Social Network-based Venue Discovery
- Apps that use social networks to recommend venues offer opportunities to increase user engagement and gather data through user preferences and habits.
- Personalized Recommendations System
- The use of location tagging and social media data to create customized venue recommendations opens opportunities for targeted advertising and partnerships.
- Integration of Geo Tagging Services
- The integration of Instagram geo tagging services allows for the expansion of venue discovery data and location-specific advertising by building user-curated lists.
Industries Being Reshaped
- Online Travel and Tourism
- The Rekky app has enormous potential to disrupt online travel and tourism by allowing users to create personalized recommendations based on their social network, preferences, and habits.
- Social Network and Location-based Services
- Companies that specialize in social networks and location-based services should take advantage of this trend by investing in services that integrate online social interaction and real-world experiences.
- Mobile Advertising
- The use of user-curated lists and personalized recommendations create opportunities for mobile advertising by targeting users with specific location-based ads and promotions.
