The REBBL Green Packaging Initiative has been announced by the drink brand to help increase its sustainability and put a focus on a greener experience for consumer to appreciate. The new initiative will see the brand utilizing 100% post-consumer plastic recycling across all of its products to help alleviate reliance on virgin materials. This will make the packaging for all of its 12 ounce drinks 100% recycled and 100% recyclable.
CEO Michele Kessler spoke on the new REBBL Green Packaging Initiative saying, "The result is a bottle made entirely of post-consumer recycled plastic; ours is among the first in the industry made of completely recycled material. With this new packaging, REBBL is making it easier for consumers to choose both sustainable and high-quality products. By switching 20 million REBBL bottles annually to 100% post-consumer recycled plastic, greenhouse gas emissions have the potential to be reduced by 922 tons of carbon dioxide. That’s roughly the equivalent environmental benefit that 1,086 acres of U.S. forests provide in one year."