A mystery collector's edition of Inside was recently announced by the game's developer, Playdead, and is set to feature an iam8bit and RealDoll collaboration. The contents of the iam8bit x Playdead x Real Doll collaboration box have been fairly secretive, but the collector's edition of Inside will contain a Playstation 4 game disc for inside and Steam keys for both Inside and Limbo. The box will also contain "other stuff" though all companies have not spoke out to what these things are.
The partnership for the collector's edition of Inside is perhaps one of the strangest in gaming history, because of the inclusion of a RealDoll collaboration. RealDoll is currently the leading manufacturer of adult intimacy dolls. Inside on the other hand lacks any suggestive content and instead focuses on existential anxieties. The special edition currently has no expected shipping date, but Playdead has stated it will ship "when it's done."
What Makes This Trend Stand Out
- Collector's Edition Collaborations
- The partnership between Playdead, iam8bit, and RealDoll for the collector's edition of Inside highlights the trend of game developers collaborating with unconventional brands to create unique and exclusive gaming experiences.
- Mystery Box Collectibles
- The announcement of the mystery collector's edition of Inside featuring a secretive collaboration with RealDoll taps into the trend of creating limited edition gaming box sets that offer consumers unique and mysterious collectibles.
- Unconventional Gaming Merchandise
- The inclusion of RealDoll collaboration in the collector's edition of Inside reflects the trend of game developers exploring partnerships with unexpected industries to create unconventional merchandise that appeals to niche markets.
Sectors Adopting This
- Gaming
- The partnership between Playdead, iam8bit, and RealDoll for the collector's edition of Inside showcases a disruptive innovation opportunity for the gaming industry to collaborate with unconventional brands and create unique gaming experiences.
- Collectibles
- The announcement of the mystery collector's edition of Inside with secretive collaborations offers the collectibles industry an opportunity to tap into the trend of limited edition mystery box sets to attract collectors and enthusiasts.
- Adult Intimacy Products
- The inclusion of RealDoll collaboration in the collector's edition of Inside presents a disruptive innovation opportunity for the adult intimacy products industry to expand its market by partnering with the gaming industry and reaching a broader consumer base.
