This Koia ready-to-drink smoothie range is being launched by the brand in the US as a lineup of refreshments for consumers who are looking for a flavorful option to enjoy that's focused on a reduced sugar recipe. The drinks are free from added sugars, which enables them to have around 80% less sugar than the leading fruit smoothie options on the market. The drinks are also formulated with prebiotic fiber in order to help aid digestion along with a range of other tasty yet healthful ingredients.
The Koia ready-to-drink smoothie range has four flavor options including Rise & Shine, Magic Mango, Tropical Passion and Straw-Nana Dream. The drinks all have between four and five grams of protein per bottle thanks to the addition of pea protein in the recipe.
Why This Trend Is Growing
- Reduced-sugar Beverages
- Developing and marketing beverages with reduced sugar content to cater to growing consumer demand for healthier options.
- Prebiotic Fiber Additive
- Incorporating prebiotic fiber into food and beverage recipes to promote digestive health, address gastrointestinal disorders and improve immune response.
- Plant-based Protein Supplements
- Producing and marketing plant-based protein supplements to meet preferences and dietary restrictions amongst vegans, vegetarians and flexitarians.
Industries Being Reshaped
- Food and Beverage
- Manufacturing and marketing healthier food and beverage options to meet changing consumer demands and preferences.
- Nutritional Supplements
- Developing and producing nutritional supplements that cater to specific dietary needs and preferences, such as veganism and low sugar diets.
- Digestive Health
- Creating innovative products and solutions addressing gastrointestinal disorders and promoting digestive health amongst consumers.
