While it's certainly not uncommon to find fish burgers on the menu at many fast food establishments, a raw fish burger is something that consumers will only find at Sushiro.
The 'Saba Burger' trades in the traditional beef patty for a series of sushi-inspired ingredients such as sushi vinegar rice, shiso and a spicy wasabi-mayo sauce. The meat of the burger is made from a piece of raw mackerel fish with the skin still on it.
In Japan, the sushi chain Sushiro is known for a number of its inventive menu items, such as egg sushi that's been made in the style of a Western breakfast and cooling melon beverages that are sold in real melon bowls with crazy straws.
What Makes This Trend Stand Out
- Raw Fish Burgers
- The trend of incorporating raw fish in burgers is a potential innovation opportunity for the food industry looking to spice up their menu options.
- Sushi-inspired Fast Food
- The trend towards incorporating sushi flavors and ingredients into fast food is an opportunity for fast food chains to offer healthier and more diverse options.
- Inventive Menu Items
- The trend towards imaginative and unique menu items is an opportunity for restaurants to stand out and attract more customers.
Sectors Adopting This
- Fast Food
- Many fast food chains can use the trend towards healthier, more diverse menu options to differentiate themselves from competitors.
- Fish Products
- The trend towards incorporating raw fish in burgers is a potential innovation opportunity for the fish products industry to create new products and increase demand for their products.
- Sushi Restaurants
- Sushi restaurants can expand their customer base by incorporating sushi flavors and ingredients into fast food to attract those who prefer quick and convenient options.
