Sushiro's 'Saba Burger' is Made with a Slice of Uncooked Mackerel
Laura McQuarrie — November 16, 2016 — Lifestyle
References: akindo-sushiro.co.jp & technabob
While it's certainly not uncommon to find fish burgers on the menu at many fast food establishments, a raw fish burger is something that consumers will only find at Sushiro.
The 'Saba Burger' trades in the traditional beef patty for a series of sushi-inspired ingredients such as sushi vinegar rice, shiso and a spicy wasabi-mayo sauce. The meat of the burger is made from a piece of raw mackerel fish with the skin still on it.
In Japan, the sushi chain Sushiro is known for a number of its inventive menu items, such as egg sushi that's been made in the style of a Western breakfast and cooling melon beverages that are sold in real melon bowls with crazy straws.
The 'Saba Burger' trades in the traditional beef patty for a series of sushi-inspired ingredients such as sushi vinegar rice, shiso and a spicy wasabi-mayo sauce. The meat of the burger is made from a piece of raw mackerel fish with the skin still on it.
In Japan, the sushi chain Sushiro is known for a number of its inventive menu items, such as egg sushi that's been made in the style of a Western breakfast and cooling melon beverages that are sold in real melon bowls with crazy straws.
Trend Themes
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Raw Fish Burgers — The trend of incorporating raw fish in burgers is a potential innovation opportunity for the food industry looking to spice up their menu options.
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Sushi-inspired Fast Food — The trend towards incorporating sushi flavors and ingredients into fast food is an opportunity for fast food chains to offer healthier and more diverse options.
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Inventive Menu Items — The trend towards imaginative and unique menu items is an opportunity for restaurants to stand out and attract more customers.
Industry Implications
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Fast Food — Many fast food chains can use the trend towards healthier, more diverse menu options to differentiate themselves from competitors.
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Fish Products — The trend towards incorporating raw fish in burgers is a potential innovation opportunity for the fish products industry to create new products and increase demand for their products.
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Sushi Restaurants — Sushi restaurants can expand their customer base by incorporating sushi flavors and ingredients into fast food to attract those who prefer quick and convenient options.
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