Fortnum & Mason's newest range of chocolates were developed to appeal to consumers with adventurous tastes and Design Bridge developed eclectic packaging to express the unique qualities of the experimental product flavors. The outside boxes are decorated in mixed-media collages, textures, images and illustrations, while the inside of the product packages presents the uniquely shaped confections in offbeat organic shapes.
The range of caramels, pralines and ganache aims to catch the eyes of a new generation of chocolate-loving consumers and speak to their desire for new experiences with food.
According to Chloé Templeman, Design Bridge London's Creative Director, "We see the range as a rebellious cousin to Fortnum & Mason’s English Handmade Chocolates, which are more traditional in character."
Image Credit: Fortnum & Mason