Typically, the renderings for a new building portray the structure on a sunny day so it is seen in its best light, but this is not so for these rainy tower renderings.
Architects Richard Keep and Henry Goss were recently granted planning permission in Nairobi, Kenya for a tower to be called 'The Boundary.' The 30-storey mixed-use structure will include shops on the basement and ground levels, penthouse apartments on the upper floors and a restaurant, bar and terrace on the podium level. According to Jessica Mairs of Dezeen "The pair wanted to avoid the 'utopian' vision that architectural visualisation artists often strive for."
Portraying the building in this light is an interesting move and almost makes the building itself more compelling. Those who view the renderings will instantly know this building is removed from the norm, adding value to the property.
What Makes This Trend Stand Out
- Gloomy Day Renderings
- Architectural renderings depicting buildings on rainy or overcast days instead of the typical sunny day to create a unique and memorable image for potential customers.
- Mixed-use Development
- Combining residential, commercial, and public spaces within one building to create more efficient use of space and offer convenience to consumers.
- Non-utopian Architecture
- Designers opting to move away from utopian architectural designs and presenting buildings in a more realistic or naturalistic context.
Sectors Adopting This
- Architecture
- Opportunity for architects to create innovative renderings that deviate from the norm and attract more attention to their designs.
- Real Estate
- Developers can use gloomy day renderings and mixed-use building designs to create a unique selling proposition for potential buyers or renters.
- Restaurant and Hospitality
- Mixed-use buildings that combine residential homes, shops, and public spaces, such as restaurants and bars, present new opportunities to bring more people into these establishments.
