Queen Elizabeth's hats have generated a stunning amount of enthusiasm with their elegant design, inherent eloquence and symbolic value. The silhouettes of the accessories have varied in shape, size and color but have always been in tune with the times. To keep matters interesting, fun and socially engaging MyVoucherCodes partners up with marketing agency NeoMam for design-driven content about Queen Elizabeth's hats.
Diving into the aesthetic of the Royal Family, the two companies devise dynamic and entertaining images. The tribute celebrates the Queen's fashion sense "and her 66 years of Royal Ascot appearances" with a GIF that portrays the hats she had worn since 1952 until the present day. The compilation is definitely eye-catching and revealing not only of the evolution of headgear but also of the queen's styling preferences.
Key Themes Behind This Trend
- Royal Fashion Evolution
- Tech-enabled graphic illustration of historic fashion can unlock insights and inspiration for design innovation
- Nostalgic Marketing
- Using throwback content to tap into consumer sentiment and generate buzz for a brand
- Celebrity Influencer Brand Collaborations
- Connecting with iconic public figures and incorporating their image into promotional material is an opportunity to capture consumer attention
Where This Applies
- Fashion & Apparel
- Clothing and accessory retailers can utilize digital design tools to create unique products that reflect vintage or historic fashion trends
- Marketing & Advertising
- Brands can leverage popular icons and memorable fashion moments to build effective campaigns and connect with consumers
- Artificial Intelligence & Graphic Design
- Incorporating AI and related technologies into the creative process can produce highly-detailed, visually engaging content like the MyVoucherCodes GIF
