What is the trend of premium stay-at-home spirits?

Opportunity for distilleries to create high-quality spirits that cater to consumers' desire for at-home cocktail experiences during lockdown.

What is the trend of covid-19-inspired product correlation?

Opportunity for brands to create products that resonate with consumers' experiences and emotions during the pandemic, offering a sense of connection and relatability.

What is the trend of socially conscious purchasing?

Opportunity for companies to incorporate social responsibility into their products, like Quarantine Vodka's initiative of donating antibacterial soap with each purchase.

What are the implications for the distillery industry?

Distilleries can tap into the trend of premium stay-at-home spirits by developing unique and high-quality products that enhance at-home cocktail experiences.

What are the implications for the consumer goods industry?

Consumer goods companies can explore the concept of COVID-19-inspired product correlation by creating relatable products that connect with consumers' pandemic experiences.

What are the implications for the soap & personal care industry?

Soap and personal care companies can consider socially conscious purchasing by partnering with other brands to donate products with each purchase, promoting a sense of community and social responsibility.

Crisp Stay-at-Home Vodkas : Quarantine Vodka

Crisp Stay-at-Home Vodkas

Social Media-Inspired Vodka Drinks Image 1

Canned Premium Cocktail Refreshments Image 1

Naturally Flavored Alcohol-Free Vodkas Image 1

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Quarantine Vodka is Perfect for Creating Cocktails in Lockdown

Michael Hemsworth — May 23, 2020 — Marketing

References: quarantinespirits & bevnet

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The Quarantine Vodka has been launched as a premium spirit made in the US that aims to deliver mixologists with a crisp libation that's perfect for creating cocktails from the comfort of home. The vodka has been distilled six times and is reported to deliver clean corn aromas along with a smooth, creamy mouthfeel and a clean, fresh finish. Every purchase of a bottle of the premium spirit via Flaviar will see a bottle of antibacterial soap donated to those who need it most.

The Quarantine Vodka is priced at $29.99 and comes as one of a growing number of items that correlate consumer experiences in the midst of the COVID-19 pandemic to relatable products that embrace a new normal.

Trend Themes

Premium Stay-at-home Spirits — Opportunity for distilleries to create high-quality spirits that cater to consumers' desire for at-home cocktail experiences during lockdown.
Covid-19-inspired Product Correlation — Opportunity for brands to create products that resonate with consumers' experiences and emotions during the pandemic, offering a sense of connection and relatability.
Socially Conscious Purchasing — Opportunity for companies to incorporate social responsibility into their products, like Quarantine Vodka's initiative of donating antibacterial soap with each purchase.

Industry Implications

Distillery — Distilleries can tap into the trend of premium stay-at-home spirits by developing unique and high-quality products that enhance at-home cocktail experiences.
Consumer Goods — Consumer goods companies can explore the concept of COVID-19-inspired product correlation by creating relatable products that connect with consumers' pandemic experiences.
Soap & Personal Care — Soap and personal care companies can consider socially conscious purchasing by partnering with other brands to donate products with each purchase, promoting a sense of community and social responsibility.

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