The Quarantine Vodka has been launched as a premium spirit made in the US that aims to deliver mixologists with a crisp libation that's perfect for creating cocktails from the comfort of home. The vodka has been distilled six times and is reported to deliver clean corn aromas along with a smooth, creamy mouthfeel and a clean, fresh finish. Every purchase of a bottle of the premium spirit via Flaviar will see a bottle of antibacterial soap donated to those who need it most.
The Quarantine Vodka is priced at $29.99 and comes as one of a growing number of items that correlate consumer experiences in the midst of the COVID-19 pandemic to relatable products that embrace a new normal.
Why This Trend Is Growing
- Premium Stay-at-home Spirits
- Opportunity for distilleries to create high-quality spirits that cater to consumers' desire for at-home cocktail experiences during lockdown.
- Covid-19-inspired Product Correlation
- Opportunity for brands to create products that resonate with consumers' experiences and emotions during the pandemic, offering a sense of connection and relatability.
- Socially Conscious Purchasing
- Opportunity for companies to incorporate social responsibility into their products, like Quarantine Vodka's initiative of donating antibacterial soap with each purchase.
Industries Being Reshaped
- Distillery
- Distilleries can tap into the trend of premium stay-at-home spirits by developing unique and high-quality products that enhance at-home cocktail experiences.
- Consumer Goods
- Consumer goods companies can explore the concept of COVID-19-inspired product correlation by creating relatable products that connect with consumers' pandemic experiences.
- Soap & Personal Care
- Soap and personal care companies can consider socially conscious purchasing by partnering with other brands to donate products with each purchase, promoting a sense of community and social responsibility.
