White Claw Premium Vodka is a new product from the top-selling hard seltzer brand and it stands out as the first Triple Wave Filtered vodka. This first-of-its-kind filtration process "uses tremendous pressure equal to three 30-foot waves to create a vodka with distinctive taste, aroma, and smoothness."
This premium vodka makes the most of a change in regulations that happened in 2020. Up until now, America's Alcohol and Tobacco Tax and Trade Board required the spirit to be "without distinctive character, aroma, taste, or color" but recent changes to these rules is ushering in disruptive new products like this one.
White Claw Premium Vodka is made with 100% American grain and distilled five times in columns with copper plates, and it's said to have subtle citrus notes with a velvety finish.
Why This Trend Is Growing
- Premium Vodka Filtration Innovation
- Triple wave filtration technology could be applied to other alcoholic beverages, creating a new market of ultra-smooth premium spirits.
- Revolution of Distinctively Flavored Spirits
- Recent changes in regulations could lead to a new market of flavorful spirits, disrupting the standard of unflavored alcohol previously imposed by the Alcohol and Tobacco Tax and Trade Board.
- Seltzer Brand Extension
- Hard seltzer companies can expand their brand portfolio by venturing into the spirits market, taking advantage of their existing loyal customer base.
Industries Being Reshaped
- Alcoholic Beverages
- Distilleries and liquor companies can incorporate new filtration technologies and flavors to create a distinct competitive advantage in the market.
- Craft Spirits
- Artisanal distilleries specializing in high-quality, small-batch products can leverage innovative filtration and flavoring methods to offer unique and premium spirits.
- Ready-to-drink
- RTD companies can diversify their product lineup by creating alcohol-based seltzers and spirits tailored to the millennial and Gen Z consumers' tastes and preferences.
