'Hangar One' is a California-based distillery company that created a high quality vodka experience that is made with fog from San Francisco.
Called 'Fog Point,' the vodka is distilled using fog instead of water, creating a subtle yet noticeable change in its flavor. The distillers have claimed that the fog gives the vodka a more "earthy note" and is said to carry citrus and honeysuckle flavors as well.
Hangar One includes a promotional video for its quality vodka creation as well. In the video, the brand explains that the use of fog makes the product more environmentally friendly as water is not wasted in the distilling process. This product would be popular among consumers looking to contribute to water conservation efforts as well as those who have a pallet for unique flavor notes.
What's Driving This Trend
- Fog-based Alcohols
- There's an opportunity for distillers to experiment with using fog in the production of other types of alcohol, like gin or whiskey.
- Eco-friendly Distilling Processes
- Innovators can explore alternative water sources, like rainwater or desalinated ocean water, to create more sustainable distilled alcohol products.
- Locally-sourced Ingredients
- Consumers are increasingly interested in products that use locally-sourced ingredients, creating an opportunity for distillers to showcase unique flavors based on their local ecosystems.
Who This Affects Most
- Alcohol
- Distilleries can explore more eco-friendly and unique production processes to differentiate themselves in a crowded market and attract consumers looking for something new.
- Sustainability
- Companies can create innovative solutions for water conservation and alternative water sources, and use their products to raise awareness of environmental issues among consumers.
- Tourism
- Distilleries can leverage their unique production processes and locally-sourced ingredients to create experiential tourism opportunities for consumers who want to learn more about the origins of their favorite spirits.
