Belvedere Organic Infusions Come in Three Flavor Options
Michael Hemsworth — May 28, 2021 — Marketing
References: belvederevodka & thespiritsbusiness
The Belvedere Organic Infusions range is a new lineup of vodkas from the brand that will offer consumers with a premium option to incorporate into their favorite cocktail recipes. The vodka comes in three flavor varieties including Lemon & Basil with a Touch of Elderflower, Blackberry & Lemongrass with a Hint of Sage and Pear & Ginger with a Drop of Linden Honey. Each of the products are made with 100% traceable Polish rye as well as 100% certified organic fruits and botanicals.
President and CEO of Belvedere Rodney Williams spoke on the new Belvedere Organic Infusions range saying, "Organic products, while not new, are still quite uncommon in the spirits industry despite there being fast-growing consumer interest. To add organic vodkas to our portfolio affirms Belvedere’s commitment to category innovation and consumers’ heightened interest in refined product flavour profiles in vodka. It’s a sign of the times. Palates have evolved as have the tastes of consumers who have increasingly embraced organic products.”
President and CEO of Belvedere Rodney Williams spoke on the new Belvedere Organic Infusions range saying, "Organic products, while not new, are still quite uncommon in the spirits industry despite there being fast-growing consumer interest. To add organic vodkas to our portfolio affirms Belvedere’s commitment to category innovation and consumers’ heightened interest in refined product flavour profiles in vodka. It’s a sign of the times. Palates have evolved as have the tastes of consumers who have increasingly embraced organic products.”
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