The first ever QR haircuts have been created ahead of the FA Cup, with the Betfair Mobile Bromley campaign.
Betfair has recruited Wayne Rooney's hair stylist Daniel Johnson to cut QR codes in players' heads. Bromely FC has been signed up to trial the unusual marketing initiative ahead of their game against Leyton Orient this Saturday.
The QR cuts took over an hour each to shave into the teams' heads given the intricate detailing. When spectators take a photo of the players' heads on their smartphone, they will automatically be directed to the Betfair mobile site.
The Betfair Mobile Bromley campaign is a marketing first for football, and follows Betfair's recent activity, which saw them place QR codes on the British Volleyball teams bottoms targeting snap-happy spectators.
Why This Trend Is Growing
- QR Haircut Marketing
- Disruptive innovation opportunity: Explore the potential of using QR codes in unique and attention-grabbing ways, such as shaving them into players' haircuts.
- Mobile Marketing in Sports
- Disruptive innovation opportunity: Develop innovative mobile marketing strategies to engage spectators and enhance their overall experience during sporting events.
- Innovative Advertising Techniques
- Disruptive innovation opportunity: Experiment with unconventional advertising techniques, such as placing QR codes on unexpected surfaces like haircuts, to captivate audiences and drive engagement.
Industries Being Reshaped
- Sports Marketing
- Disruptive innovation opportunity: Incorporate cutting-edge technologies, like QR codes, into sports marketing campaigns to amplify reach and attract tech-savvy audiences.
- Mobile Advertising
- Disruptive innovation opportunity: Capitalize on the prevalence of smartphones by leveraging mobile advertising platforms to deliver highly targeted and interactive campaigns.
- Creative and Experiential Marketing
- Disruptive innovation opportunity: Embrace creativity and experiential marketing tactics to break through the clutter, leaving a lasting impression on consumers and fostering brand loyalty.
