Skullcandy's Push Earbuds are a First for the Iconic Brand
Justin Lam — December 12, 2018 — Tech
References: skullcandy & engadget
Skullcandy is finally entering the all-wireless earbuds market with the release of its Push earbuds. Designed to liberate users from the tyranny of cords, the Push earbuds offer six hours of listening by themselves, and another six hours through the included charging case. The earbuds also feature basic control functions, including music control, volume control, and invoking your preferred voice assistant.
While these features seem fairly basic given the capabilities of other wireless offerings, the Push earbuds' main allure lies in its affordable price point. Available for just $130 through a Target exclusive, until the end of 2018. The buds also feature a Fearless Use Promise that will charge a user just $49 if they lose a single earbud and need to replace it.
While these features seem fairly basic given the capabilities of other wireless offerings, the Push earbuds' main allure lies in its affordable price point. Available for just $130 through a Target exclusive, until the end of 2018. The buds also feature a Fearless Use Promise that will charge a user just $49 if they lose a single earbud and need to replace it.
Trend Themes
1. Affordable Wireless Earbuds - Skullcandy's Push earbuds offer an affordable entry point into the all-wireless earbuds market.
2. Basic Control Functionality - While other wireless earbuds offer advanced features, the Push earbuds provide basic control functions at an affordable price.
3. Target Exclusive - The Push earbuds are available exclusively at Target, allowing the brand to appeal to a specific target market.
Industry Implications
1. Technology - The introduction of affordable wireless earbuds offers new opportunities for companies in the technology industry to expand their product offerings.
2. Retail - Skullcandy's partnership with Target demonstrates how the retail industry can benefit from exclusive product offerings, driving foot traffic and sales.
3. Audio Equipment - The release of the Push earbuds presents an opportunity for audio equipment manufacturers to innovate and create more affordable wireless options for consumers.
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