PURIS ClearP is a plant-protein ingredient introduced by PURIS to enable clear, lighter-colored protein drinks, featuring improved solubility and a milder mouthfeel than earlier pea proteins. The ingredient was positioned for beverage developers seeking juice-like or water-clear protein formats without the typical beany notes.
The formulation builds on PURIS’s earlier pea protein advances (PURIS 2.0, Hi-Lo) and was described alongside industry examples like Beyond Immerse and Koia's high-protein launches, reflecting collaborations across suppliers and brands. Technical benefits highlighted include enhanced solubility, reduced off-flavors, and suitability for acidified systems; developers may still pair it with stabilizers or process controls to ensure shelf stability.
For consumers, ClearP makes protein more versatile across occasions by delivering high-protein options that resemble traditional refreshments, meeting demand for convenient, tasteful protein across dayparts. As plant-protein tech narrows the gap with dairy, ClearP supports mainstream adoption and new hybrid beverage formats.
Image Credit: PURIS
Key Themes Behind This Trend
- Clear Plant Protein Drinks
- Clear plant protein formulations enable juice-like, water-clear beverages that challenge traditional opaque protein drinks and open possibilities for high-protein refreshment occasions.
- Hybrid Dairy-plant Beverages
- Hybrid blends combining dairy and plant proteins are blurring category lines and enabling creamier textures while leveraging plant-based consumer demand.
- Protein-for-any-occasion
- Protein positioned as a versatile refreshment is expanding usage occasions beyond post-workout contexts toward everyday hydration and snack replacements.
Where This Applies
- Beverage Manufacturing
- Beverage producers face opportunities to reformulate acidified and shelf-stable products around soluble plant proteins to deliver clearer, milder-tasting high-protein SKUs.
- Ingredient Suppliers
- Suppliers of plant-protein concentrates and stabilizers are positioned to innovate with processing and flavor-masking technologies that reduce off-notes and improve solubility in acidic matrices.
- Food-tech R&D
- R&D teams are increasingly focused on processing and formulation advances that enable scalable, stable clear-protein systems and novel hybrid textures.
