The PURIS H-IZO pea protein ingredient has been announced by the brand as its latest innovation that prioritizes a versatile, free-from formulation. The ingredient features a pea protein composition that addresses some key formulation challenges within the sports and lifestyle nutrition categories without losing sight of manufacturer requirements. The ingredient features a lower viscosity than alternatives to achieve a smooth, creamy mouthfeel without requiring any added gums for a simpler formulation.
The PURIS H-IZO pea protein ingredient will be showcased by the brand at IFT FIRST 2026 in Chicago this month to help get it in front of customers in search of a refined solution for recipes. The ingredient is positioned as ready to use in recipes that require high protein levels, while also supporting impressive solubility.
What Makes This Trend Stand Out
- Low-viscosity Plant Protein
- Lower-viscosity pea protein creates room for smoother high-protein products that better match dairy-like textures without complex stabilizer systems.
- Gum-free Formulations
- Simpler ingredient decks built without added gums signal a disruptive shift toward cleaner labels that still deliver creamy sensory performance.
- High-solubility Nutrition
- Improved solubility in plant proteins expands the potential for lighter shakes, powders, and lifestyle nutrition products with fewer texture compromises.
Sectors Adopting This
- Sports Nutrition
- Protein-rich sports products gain new formulation flexibility as plant-based ingredients support smoother mouthfeel and higher protein loads.
- Functional Beverages
- Ready-to-mix and ready-to-drink beverage formats benefit from soluble pea protein systems that reduce grittiness and support cleaner positioning.
- Ingredient Manufacturing
- Specialized plant protein suppliers are positioned to reshape formulation standards through free-from ingredients that balance performance, simplicity, and scalability.
