Living in New York City is a dream for many young adults, but the Pure House apartment in Brooklyn appeals even more to the Millennial desire for connection, meaningful experiences, fun and of course, freedom of choice.
People must apply to live in the apartment, which is said to house a "highly curated community of like-minded individuals." Unlike many residences for young people, this one puts an emphasis on fostering socially and spiritually mature individuals through dinner parties and guided meditation sessions.
The dorm-like community welcomes people who are new to the city and gives a fair chance to newcomers who have income but no rental history—there's also no credit check required and no 12-month lease. Instead, new Pure House members are only required to sign a 30-day membership agreement and pay for shared accommodation with other like-minded young people with big dreams.
Key Themes Behind This Trend
- Community Living
- The trend of shared millennial houses like Pure House emphasizes the desire for connection, meaningful experiences, and freedom of choice among young adults.
- Curated Communities
- The concept of highly curated communities for like-minded individuals provides an opportunity for disruptive innovation in creating unique living experiences and fostering social and spiritual growth.
- Flexible Rental Options
- The rise of shared millennial houses with short-term membership agreements and no credit checks presents an opportunity for disruptive innovation in the rental industry by providing more flexibility and accessibility for young people.
Where This Applies
- Real Estate
- Shared millennial houses like Pure House are disrupting the traditional real estate industry by offering curated living experiences and flexible rental options for young adults.
- Hospitality
- The concept of highly curated communities in shared millennial houses opens up opportunities for disruptive innovation in the hospitality industry, combining elements of co-living and social experiences.
- Wellness
- Shared millennial houses that prioritize spiritual growth and well-being, like Pure House, offer a potential disruption in the wellness industry by creating unique living spaces that promote mindfulness and personal development.
