In addition to being able to shop Korres' Pure Greek Olive body care range, consumers can now enjoy products from the brand's Pure Greek Olive collection for hair.
The Pure Greek Olive collection includes a shampoo, conditioner and hair mask, all of which are inspired by Cretan beauty rituals and prominently feature extracts from olives grown in Crete. The olive leaf extracts that are found in the products come from organically farmed tree leaves that are picked by hand and dried in partnership with the Agricultural Cooperative of Organic Farmers of Messara.
The haircare range is naturally packed with antioxidants, as well as Vitamin E and B. When it comes to haircare, olive is thought to be beneficial for its reparative properties, as well as support for overall hair and scalp health.
What's Driving This Trend
- Olive-centric Haircare
- Disruptive innovation opportunities in this trend include developing sustainable and organic haircare products that feature olive as a key ingredient.
- Cretan Beauty Rituals
- There is potential to create beauty products inspired by other regional beauty rituals, leveraging local ingredients and traditional practices.
- Antioxidant-rich Formulations
- Opportunities lie in developing skincare and haircare products that are naturally packed with antioxidants for its rejuvenating benefits.
Who This Affects Most
- Beauty and Personal Care
- Companies in this industry can explore creating olive-centric haircare products and incorporating regional beauty rituals into their product offerings.
- Agriculture and Farming
- Farmers can consider growing olives and partnering with beauty brands to supply organic olive extracts for use in haircare and skincare products.
- Natural and Organic Products
- Opportunities exist for natural and organic product companies to develop antioxidant-rich formulations using ingredients like olives, targeting health-conscious consumers.
