Sony Pictures acquires 'Pure Flix' to connect with its Christian audiences. Pure Flix is a faith-centric subscription video service with movies and TV shows that are evangelical-friendly. It charges $13 for a month's subscription of $84 for a year. The new service will be part of the subsidiary of Affirm Entertainment, which is the division at Sony that helms the production, distribution, and marketing of faith-based films.
Some of the films include 'Heaven is Real,' 'War Room,' and 'Miracles from Heaven.' Keith Le Goy at Sony talks about the Pure Flix, “Pure Flix is a natural fit with our Affirm brand, which is known for its high quality, uplifting, inspirational content [...] Pure Flix has done an amazing job building a robust community of engaged subscribers, and we look forward to continuing to grow and delight audiences with well-curated faith and family entertainment.”
Image Credit: Pure Flix