Laura Mercier dropped a range of Pure Canvas Primers that are designed to offer specific benefits according to one's unique skincare goals. While the Pure Canvas Primer Perfecting is a new version of the brand's lightweight, water-based primer that's packed with brightening antioxidants and Vitamin C, there are also other primers that are tailored to skin that's mature, dry, dull, textured or oily.
The Pure Canvas Primer Illuminating promotes a healthy glow with light-reflecting micronized pearls and porcelain flower extract, while the Pure Canvas Primer Hydrating will be especially valuable to those who desire moisture recovery.
As seen in the Pure Canvas Primers and other cosmetics, beauty brands are focusing on creating products with skincare-like benefits that have the potential to enhance complexions.
Image Credit: Laura Mercier