Pureed Pumpkin Cocktails

The Simply Squash Beverage Boasts Notes of Maple Syrup and Rich Rum

The Corner Office Restaurant + Martini Bar is an eatery located in Denver that is serving up Simply Squash pumpkin cocktails to foodies during the fall season. The fruity drink contains a variety of staple fall flavors to create a drink that might remind one of pumpkin pie infused with rum.

The Simply Squash is an alcoholic take on popular pumpkin drinks seen throughout the autumnal months. The cocktail features a rum base infused with maple syrup, bitters and lemon. To that, pumpkin puree is added to give the drink a rich flavor and rustic orange color and egg whites to create a frothy texture. The cocktail is then served with accompanying spices and served in a wide brim glass.

Fall-themed Cocktails
There is a growing demand for innovative, fall-themed cocktails that feature traditional flavors and ingredients associated with the fall season.
Pumpkin-based Beverages
Pumpkin puree is becoming a popular ingredient, not only in baked goods, but also in beverages including cocktails, lattes and smoothies.
Cocktails with Unique Textures
Innovation in the food and beverage industry is leading to the development of new methods to create unique cocktail textures, such as those achieved with egg whites and other ingredients.

Sectors Adopting This

Food and Beverage
Companies in the food and beverage industry can use pumpkin puree and other seasonal ingredients to create new and innovative products, such as pumpkin-based cocktails.
Hospitality
Bars and restaurants can attract customers by offering fall-themed cocktails, like Simply Squash, that feature traditional fall flavors and unique textures.
Alcohol
Alcohol companies can innovate by developing new products, such as pumpkin-infused rums, that capitalize on the growing popularity of fall flavors and ingredients.
SCORE
2.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 26%
Activity 48%
Freshness 8%

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