Pukka Pies, an iconic pie brand in the UK, recently launched a new collection of vegan pies complete with The Vegetarian Society Approved vegan trademark. The brand re-worked two of its best-selling pies including the new Vegan Chicken & Mushroom pie and Vegan Minced Steak & Onion pie. The former is made with soy protein pieces, sliced mushrooms and a savory vegan creamy sauce while the later features minced soy protein coupled with finely chopped onions and a rich gravy. Both are encased in Pukka’s signature golden puff pastry.
“As the People’s Pie, we want to make sure there’s a Pukka for everyone. Shoppers are increasingly looking for tasty meat-free options but don’t necessarily want to spend hours cooking,” explained Rachel Cranston, Head of Marketing at Pukka, in a statement.“ Our two Vegan pies tick both these boxes and they’re an exciting addition to our well-loved range, with recipes people recognize and know Pukka for.
Image Credit: Pukka Pies
What Makes This Trend Stand Out
- Plant-based Comfort Food
- Opportunity for food brands to expand their meat-free range with indulgent and familiar comfort food options.
- Vegan Trademarks
- Opportunity for plant-based food companies to showcase their product quality and authenticity through certifications and trademarks.
- Convenience Vegan Options
- Opportunity to meet the growing demand for meat-free options that are quick, convenient and easy to prepare.
Sectors Adopting This
- Food Manufacturing
- Opportunity for food brands and manufacturers to innovate and create indulgent vegan comfort food options to meet the growing demand.
- Certification and Labeling
- Opportunity for certification and labeling companies to offer vegan trademark certification to plant-based food companies.
- Fast Food and Convenience Stores
- Opportunity for fast food chains and convenience stores to add more vegan options to their menus to meet the demand for quick and convenient meat-free meals.
