In this self-referential public transit advertising example, York Region Transit points out a common complaint people have with their hilarious print ad. Fashioned to look like a wedding invitation, the card mentions a sister's displeasure in guests being late with copy underneath reading "We understand why you need to be on time."
While delays are a common occurrence on public transportation, they are often outside the city's control. However, this public transit advertising will likely appeal to regular transit takers all the same. Whether people are going to weddings or work, it indicates the brand understands the real inconvenience delays can cause. Based out of Ottawa, advertising agency Acart Communications designed and conceived the ad.
What's Driving This Trend
- Self-referential Advertising
- The trend of incorporating self-referential elements in advertisements to create relatable and humorous content.
- Comedic Public Transit Ads
- The trend of using humor in public transit advertising to resonate with transit users and increase awareness of public transportation options.
- Print Advertising Innovation
- The trend of using creative print advertising tactics such as invitations and greeting cards to capture the attention of potential customers.
Who This Affects Most
- Advertising and Marketing
- The industry that can leverage self-referential and humorous advertising to engage with customers in a relatable and entertaining way.
- Public Transportation
- The industry that can take advantage of using comedic advertising tactics to attract more riders and increase public transportation usage.
- Printing and Design
- The industry that can benefit from incorporating creative and unique printing techniques to create eye-catching advertising materials.
