Proterra Plant-Based Crumbles are Ready to Serve in Minutes
Michael Hemsworth — September 28, 2022 — Marketing
References: proterraproteins & preparedfoods
The Proterra Plant-Based Crumbles have been developed by MGP Ingredients Inc. as a solution for the foodservice industry to offer a versatile, meat-free food option. The products maintain an international cuisine-inspired flavor profile with Savory Barbacoa and Zesty Chimichurri being the first flavors with additional options under development. The product can be used in a number of different ways to create flavorful dishes at anytime of day.
MGP Vice President of Ingredient Solutions Sales and R&D Michael Buttshaw commented on the new Proterra Plant-Based Crumbles saying, "Demand is exploding for alternatives to meat proteins. The challenge is to create plant-based alternatives that taste good and have a texture and mouthfeel similar to meat. Proterra delivers on both."
Image Credit: MGP Ingredients Inc.
MGP Vice President of Ingredient Solutions Sales and R&D Michael Buttshaw commented on the new Proterra Plant-Based Crumbles saying, "Demand is exploding for alternatives to meat proteins. The challenge is to create plant-based alternatives that taste good and have a texture and mouthfeel similar to meat. Proterra delivers on both."
Image Credit: MGP Ingredients Inc.
Trend Themes
1. Plant-based Alternatives - Proterra Plant-Based Crumbles are meeting increasing demand for meat-free proteins in the foodservice industry, offering a disruptive innovation opportunity for manufacturers to develop similar products.
2. International Flavor Profiles - Proterra Plant-Based Crumbles' international cuisine-inspired flavor profiles present a disruptive innovation opportunity for foodservice professionals to incorporate these unique flavors into their menus.
3. Versatile Product Applications - Proterra Plant-Based Crumbles' flexibility in their product applications presents a disruptive innovation opportunity for foodservice manufacturers to create new dishes and find new customers by incorporating these crumbles into their menus in different ways.
Industry Implications
1. Food Manufacturing - Proterra Plant-Based Crumbles present a disruptive innovation opportunity for food manufacturers to create similar products that cater to the increasing market demand for meat-free proteins.
2. Foodservice - Proterra Plant-Based Crumbles present a disruptive innovation opportunity for foodservice professionals to offer new and unique dishes with international flavor profiles and plant-based protein options.
3. Health and Wellness - Proterra Plant-Based Crumbles present a disruptive innovation opportunity for health and wellness-oriented businesses to cater to their customers' dietary needs and preferences with meat-free protein options.
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