FrieslandCampina Ingredients created a high-concentration protein gel using its Nutri Whey Isolate Clear, which offers a compact way to pack a punch with protein. Thanks to their format, the gel is neutral in flavor and adaptable enough to be squeezed or spooned. Thanks to the way it uniquely delivers a high amount of protein, the gels have the potential to compete with ready-to-drink beverages by offering an even more portable product.
According to Vicky Davies, global marketing director, performance and active nutrition at FrieslandCampina Ingredients, "With the mainstreaming of performance nutrition, demand is growing for high-protein supplements and snacks that fit within a busy lifestyle—so with little or no preparation and designed for fast consumption."
Image Credit: FrieslandCampina Ingredients
What's Driving This Trend
- High-protein Gel Supplementation
- Innovative protein supplement in high concentration gel form to provide options for convenient consumption in busy lifestyle.
- Compact Protein Delivery
- Compact protein delivery system in neutral flavor adaptable enough to be squeezed or spooned as an alternative to ready-to-drink beverages.
- Mainstream Performance Nutrition
- Rising demand for high-protein snacks and supplements for busy lifestyles with focus on convenience and fast consumption.
Who This Affects Most
- Fitness and Performance Nutrition Industry
- Opportunity for supplement companies to include the disruptive innovation of high-concentrated protein gels for consumers on-the-go.
- Convenience Food Industry
- Opportunity for manufacturers to create new products or line extensions to provide protein gels as an alternative to ready-to-drink beverages for fast and convenient consumption.
- Food Ingredients Industry
- Opportunity for ingredient suppliers to create new products to meet the growing demand of high-protein snacks and supplements, especially in convenient and portable forms like protein gels.
