Bio-Engineered Supplements and Nutrition (BSN) teamed up with Cold Stone Creamery to create new Protein Crisp bar flavors inspired by the super-premium ice cream brand's Signature Creations. These new varieties include Protein Crisp bars in Mint Mint Chocolate Chocolate Chip and Birthday Cake Remix flavors.
These ready-to-eat Protein Crisp Cold Stone Creamery flavors are indulgent, thanks to their ice cream-inspired flavors, but also nourishing, as each bar contains 20 grams of high-quality protein.
Last year, BSN and Cold Stone Creamery collaborated for the first time by introducing ice cream-inspired flavors for BSN's SYNTHA-6 protein powder. According to Kris Gerulski, marketing director for BSN North America, "Some may consider the pairing of a fitness nutrition brand and a super-premium ice cream a surprise. BSN takes pride in this kind of unexpected, innovative approach and earning the spotlight for our extraordinary commitment to taste."
What's Driving This Trend
- Protein-infused Indulgence
- Opportunity for creating protein-infused products that provide indulgent flavors while still offering nutritional benefits.
- Collaborative Branding
- Potential for collaborations between fitness nutrition brands and indulgent food brands to create unique, cross-category products.
- Ice Cream-inspired Protein
- Rising trend of incorporating ice cream flavors into protein products, offering consumers a guilt-free way to enjoy their favorite treats.
Who This Affects Most
- Sports Nutrition
- Opportunity for sports nutrition brands to expand their product range by incorporating indulgent flavors inspired by popular food brands.
- Confectionery
- Potential for confectionery brands to enter the protein product market by creating ice cream-inspired protein bars and snacks.
- Collaborative Marketing
- Growing industry of collaborative marketing between brands, enabling companies to leverage each other's customer base and create innovative products.
