What is the trend of protein-infused indulgence?

Opportunity for creating protein-infused products that provide indulgent flavors while still offering nutritional benefits.

What is the trend of collaborative branding?

Potential for collaborations between fitness nutrition brands and indulgent food brands to create unique, cross-category products.

What is the trend of ice cream-inspired protein?

Rising trend of incorporating ice cream flavors into protein products, offering consumers a guilt-free way to enjoy their favorite treats.

What are the implications for the sports nutrition industry?

Opportunity for sports nutrition brands to expand their product range by incorporating indulgent flavors inspired by popular food brands.

What are the implications for the confectionery industry?

Potential for confectionery brands to enter the protein product market by creating ice cream-inspired protein bars and snacks.

What are the implications for the collaborative marketing industry?

Growing industry of collaborative marketing between brands, enabling companies to leverage each other's customer base and create innovative products.

Ice Cream-Flavored Protein Crisps : protein crisp

Ice Cream-Flavored Protein Crisps

Frozen Low-Sugar Protein Desserts Image 1

Ice Cream-Inspired Protein Powders Image 1

Ice Cream-Flavored Protein Shakes Image 1

BSN Collaborated with Cold Stone Creamery on Protein Products

Laura McQuarrie — April 22, 2019 — Lifestyle

References: gobsn & prnewswire

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Bio-Engineered Supplements and Nutrition (BSN) teamed up with Cold Stone Creamery to create new Protein Crisp bar flavors inspired by the super-premium ice cream brand's Signature Creations. These new varieties include Protein Crisp bars in Mint Mint Chocolate Chocolate Chip and Birthday Cake Remix flavors.

These ready-to-eat Protein Crisp Cold Stone Creamery flavors are indulgent, thanks to their ice cream-inspired flavors, but also nourishing, as each bar contains 20 grams of high-quality protein.

Last year, BSN and Cold Stone Creamery collaborated for the first time by introducing ice cream-inspired flavors for BSN's SYNTHA-6 protein powder. According to Kris Gerulski, marketing director for BSN North America, "Some may consider the pairing of a fitness nutrition brand and a super-premium ice cream a surprise. BSN takes pride in this kind of unexpected, innovative approach and earning the spotlight for our extraordinary commitment to taste."

Trend Themes

Protein-infused Indulgence — Opportunity for creating protein-infused products that provide indulgent flavors while still offering nutritional benefits.
Collaborative Branding — Potential for collaborations between fitness nutrition brands and indulgent food brands to create unique, cross-category products.
Ice Cream-inspired Protein — Rising trend of incorporating ice cream flavors into protein products, offering consumers a guilt-free way to enjoy their favorite treats.

Industry Implications

Sports Nutrition — Opportunity for sports nutrition brands to expand their product range by incorporating indulgent flavors inspired by popular food brands.
Confectionery — Potential for confectionery brands to enter the protein product market by creating ice cream-inspired protein bars and snacks.
Collaborative Marketing — Growing industry of collaborative marketing between brands, enabling companies to leverage each other's customer base and create innovative products.

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