Peanut Butter Cup Bars

One Brands' 20-Gram Protein Bar Tastes Like a Nut Butter Cup

One Brands is expanding its range of high-protein, low-sugar bars with an all-new Peanut Butter Cup bar. While conventional nut butter cups can be packed with sugar, this protein bar offers a satisfying way for those with a sweet tooth to nourish themselves with a snack that only contains a single gram of sugar.

The sweet, salty and nutty protein bar makes for a functional snack that reinterprets a popular confection in a way that can be used to fuel busy days, workouts and mornings, or even simply to satisfy a craving for something sweet and chocolatey.

One Brands offers a range of dessert-inspired protein bars, including other varieties that taste like birthday cake, chocolate brownies, cinnamon rolls and donuts.

High-protein Snacks
There is an opportunity for creating more high-protein snacks that cater to people with a sweet tooth.
Low-sugar Products
The low-sugar trend presents an opportunity for developing more satisfying snacks without the added sugar.
Functional Confections
Creating functional snacks that resemble popular confections provides an opportunity to meet the demand for healthier indulgences.

Where This Applies

Snack Food Industry
The snack food industry can benefit from producing protein bars that are both delicious and nutritious.
Health Food Industry
The health food industry has the potential to create more low-sugar snacks that still satisfy cravings.
Fitness Industry
The fitness industry can explore protein bars as a convenient and functional snack option for active individuals.
SCORE
2.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 40%
Freshness 8%