As if taking a cue from PETA, Marc Jacob's 'Protect the Skin You're In' ad campaign features a very stunning and very naked Marissa Miller. At least the people at Marc Jacobs know they'll get attention, if not for the right reason.
Joining the likes of Heidi Klum, Naomi Campbell and Victoria Beckham, who have all stripped down for the Protect the Skin You're In campaign in the past, Marissa Miller is promoting a t-shirt. Proceeds from all sales go to he NYU Cancer Institute.
Miller blogged about the ad, writing, "I thought wearing my Chucks was better than heels, right? The skate deck I'm holding is a really cool vintage deck from Santa Cruz Skateboards. It was made over to promote the charity."
What's Driving This Trend
- Designer Disease Campaigns
- Opportunity for designers to create impactful campaigns that raise awareness and funds for important causes.
- Celebrity-driven Charity Campaigns
- Opportunity for brands to collaborate with celebrities in order to draw attention and generate funds for charitable organizations.
- Fashion as a Vehicle for Social Change
- Opportunity for fashion brands to use their platforms to advocate for important societal issues.
Who This Affects Most
- Fashion
- Fashion industry can leverage their influence and reach to support charitable initiatives and promote social responsibility.
- Advertising and PR
- Advertising and PR industries can create impactful campaigns that generate awareness, engage audiences, and generate funds for charitable causes.
- Nonprofit and Charity
- Nonprofit and charity organizations can partner with fashion brands and celebrities to create innovative fundraising initiatives and reach wider audiences.
