Proposition 8, often just referred to as Prop 8, is under scrutiny again today, and Sacha Baron Cohen is making sure he has his say.
The star, best known for his role in Borat, crashed the LA Prop 8 Rally in his character, the flamboyant Austrian fashion journalist, Bruno.
Prop 8 refers to an amendment on the controversial gay marriage laws in California, specifically a proposition entitled "Eliminates Right of Same-Sex Couples to Marry." If Prop 8 goes through tomorrow, gay marriage will no longer be recognized in the state and "only marriage between a man and a woman is valid or recognized in California."
Sacha Baron Cohen won't stand for it though, especially not when he's in character.
"Fittingly, he wore a blond Dutch Boy wig, possibly trying to disguise himself as a Mormon supporter of the ballot measure against gay marriage," the LA Times blog said of the Prop 8 rally.
Check out the fashion week stunts Cohen pulled earlier this year, all for the making of "Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male."
Sacha Baron Cohen Crashes Prop 8 Rally
1. Celebrity Activism - Sacha Baron Cohen's political activism demonstrates the potential for celebrities to use their influence to promote social issues.
2. Controversial Legislation - The controversy surrounding Prop 8 highlights a potential market for legal professionals and lobbying firms that specialize in civil rights cases.
3. Satirical Journalism - Sacha Baron Cohen's use of satire in his activism showcases the potential for a new brand of journalism that uses humor and irony to address important political issues.
1. Entertainment - The entertainment industry can capitalize on the trend of celebrity activism by supporting stars who use their platform to promote important political causes.
2. Legal - Organizations that specialize in civil rights cases and lobbying firms may see increased business as the controversy surrounding Prop 8 and similar legislation continues to unfold.
3. Media - The rise of satirical journalism provides an opportunity for media companies to explore a new format that engages audiences through humor and commentary on political issues.