This video campaign promotes dairy consumption to Millennials by demonstrating the trustworthiness and similarities between farmers and urbanites in an entertaining series. The online videos called "Acres and Avenues" connect various dairy farmers with city dwellers like a boxer from New York and a skateboarder from L.A.
As dairy consumption has decreased by a substantial amount in recent years, Dairy Management Inc. helped farmers by coming up with this creative series. Using a medium that Millennials are already interested in, the online videos' delivery information that will promote dairy consumption.
This campaign succeeds in introducing Millennials to the positive nutritional value of dairy as well as to the farmers who produce it. It also provides new insights to overshadow the negative health effects largely advertised by products like almond and soy milk.
Millennial Dairy Campaigns
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Mom-Athlete Dairy Campaigns
Experiential Retail Booths
Multi-Screen Milk Ads
Subtle Dairy Branding