A 'Dairy Dream Team' was put together by Dairy Management Inc. (DMI) and comprises chefs, recipe creators, "foodies," gamers, and lifestyle influencers with a large following. An additional pool of influencers will work with the team to collaborate with state and regional checkoff teams to showcase original recipes and ways consumers, particularly members of Gen Z, can enjoy dairy.
"Dream Team" member Justine Doiron created the butter board film as a part of the initiative. The video displays several sticks of soft butter combined with additional components like veggies in a way that resembles a charcuterie board. The hashtag #butterboard has been used in over 5,000 postings due to Dorian's post going viral, encouraging others to share their versions of butter boards on TikTok, Instagram, and other social media platforms.
Image Credit: Lazhko Svetlana
What Makes This Trend Stand Out
- Influencer-backed Recipe Creations
- Using popular social media influencers to promote recipe ideas and generate interest in dairy products and other associated food items.
- Viral Food Trends
- Creating new and interesting ways to present food items like butter boards that encourages users to make and share their own posts using a specific hashtag.
- Social Media Influencer Teams
- Building teams of popular social media influencers to promote specific food items or products and generating interest and engagement through social media.
Sectors Adopting This
- Food and Beverage Industry
- Companies in the food and beverage industry can leverage social media influencers to promote their products like dairy and create viral food trends.
- Social Media Industry
- The social media industry can benefit by promoting a new and viral food trend like butter boards on their platforms and increase user engagement and participation.
- Advertising Industry
- The advertising industry can take advantage of these influencer-backed food trends by collaborating with influencers and companies in the food and beverage industry to increase exposure and generate interest in their respective products.
