The Gemini Trust Company owned by Internet entrepreneurs Tyler and Cameron Winklevoss, of 'The Social Network' movie fame, has signed an innovative new sponsorship and partnership deal with professional eSports franchise Echo Fox.
This deal is truly unique in that it will comprise Gemini helping Echo Fox to integrate bitcoin transactions into the eSports realm, in exchange for which Gemini will sponsor Echo Fox's eSports teams across the different games that they compete in, including League of Legends, Call of Duty: Black Ops 3 and Counter-Strike: Global Offensive.
The partnership between an eSports organization and a bitcoin exchange may seem peculiar at first, but the fact of the matter is that there is a tangible crossover between the professional gaming and digital technology demographics, which is something Gemini will be looking to take advantage of while simultaneously helping move eSports better embrace cryptocurrency infrastructures.
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