Icebreaker, a New Zealand outdoor clothing company, has introduced a product tracking system called, ‘Baacode.’ Conscientious customers can go online, enter the barcode from any Icebreaker garment, and trace the production back to the sheep station where the organic, merino fiber was grown, then follow it through the company’s manufacturing process.
With so many choices in the marketplace, it’s not always easy for consumers to tell if the products they are considering for purchase have been manufactured with materials and labor that adhere to the values they’d like to support in business and the world. Icebreaker’s ‘Baacode’ makes the task a little bit easier.
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