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Product Placement in Porn

— October 23, 2006 — Naughty
Product placement is a regular source of income for blockbuster movies. Accordingly, it seems fit that the porn industry is now exploiting this source of revenue. Maybe product placement in porn has been around for longer when we think, but the point is that there are now agencies like NextMedium who will help to embed your product. The question I have is, "How pervasive will mainstream brands be in this medium?"

Last week, we discussed that fashion labels are associating themselves with porn. In that article, learned that Adidas featured an ad with Jenna Jameson and Marc Jacobs even allowed a dirty pic to be filmed in his SoHo boutique. With these traditional lines blurring, it is only a matter of time before the big brands hop into the dirty pics (if they're not there already).

From the Huffington Post:
The CEO of NextMedium, which has launched a product placement marketplace called Embed, states that, "To date, product placement has been opportunistic and Rolodex based. Our goal is to establish brand integration as an ad category." To meet that goal, a product could be written--that is, entrenched--into a story line.

Along those lines, in order to give a particular scene a certain organic feel, where product placement must be integral to the plot, a porn director arranged for a couple to use a sex machine built for two, with the male playing the role of an activist salesman. "This the Televibe 8100," he explains to her as they proceed to undress. "It can be operated remotely either by telephone or over the Internet." She asks, "How does it work?"
Trend Themes
1. Mainstream Brand Product Placement - Exploit the revenue potential of product placement by incorporating mainstream brands into the porn industry.
2. Brand Integration as an Ad Category - Establish brand integration as a distinct advertising category to further monetize product placement in content.
3. Organic Product Placement in Storylines - Create a seamless and integral product placement experience by embedding brands into the plot of pornographic content.
Industry Implications
1. Pornography Industry - The porn industry can take advantage of product placement opportunities to generate additional revenue and attract mainstream brands.
2. Advertising Industry - Product placement in porn offers a new avenue for the advertising industry to explore and monetize through brand integration.
3. Entertainment Industry - Integrating product placement in pornographic content presents disruptive innovation opportunities for the entertainment industry, blurring traditional boundaries and opening new revenue streams.
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