Daily Juice's 'Nourish' range consists of produce juice blends that are made using fresh and organic fruit and vegetables. The Australian beverage brand is known for a variety of family favorites and its latest product line is designed to cater to a more-health conscious demographic.
Consisting of three flavors -- Nourish Apple, Nourish Carrot and Nourish Beetroot -- this produce juice is crafted from local and nutritious ingredients, all sourced from Australia. While Daily Juice's Apple blend consists of apples, lemon, celery and spinach, its carrot blend is a combination of carrot, orange, apple, lemon and ginger ingredients. Lastly, its beetroot flavor combines the antioxidant vegetable with other vitamin-enriched staples like citrus and cranberry fruits.
In addition to its healthy ingredient range, this juice line is also affordable when compared to most competing healthy beverage offerings.
What's Driving This Trend
- Organic Produce Juice
- There is a growing trend for organic produce juices that are made with fresh and locally sourced ingredients, presenting an opportunity for organic farming companies to expand into the produce juice market.
- Affordable Health Beverages
- As people become more health-conscious, there is a trend towards affordable health beverages like Daily Juice's 'Nourish' range, creating an opportunity for companies to create similar affordable health drinks.
- Vitamin-enriched Juices
- Consumers are seeking more vitamin-enriched juices like Daily Juice's 'Nourish' blend, opening up opportunities for companies to develop juices with unique blends and high levels of desirable vitamins.
Who This Affects Most
- Organic Farming
- The organic farming industry can seize an opportunity to expand into the produce juice market by providing locally sourced ingredients to produce juice manufacturers.
- Health Beverages
- The health beverage industry can explore the rising demand for affordable yet healthy beverages, like Daily Juice's 'Nourish' range, and create similar affordable health drinks.
- Vitamin Supplements
- The vitamin supplement industry has an opportunity to create vitamin-enriched juices or partner with produce juice companies to develop unique blends that meet the increasing demand for vitamin-enriched drinks.
