On Kickstarter, Earnest Eats is now introducing what it calls the world's first protein and probiotic oatmeal. The product is enriched with grass-fed whey protein and probiotic culture, emphasizing it as a functional way to fuel up for a day of activities.
Earnest Eats specifically developed its new high-performance breakfast option to address issues that can be found with many breakfast options, such as empty carbs, low protein, tasteless flavors and no options for athletes. The Protein & Probiotic Oatmeal from Earnest Eats is set to help active individuals gain more energy and power with a formula that provides 16 grams of protein per serving.
Earnest Eats' newest products are being introduced in "Millennial-surveyed flavors" like Maple Cinnamon and Coconut Almond.
What's Driving This Trend
- Protein-rich Breakfasts
- Disruptive innovation opportunity: Developing protein-rich breakfast options that address issues such as low protein and tasteless flavors.
- Functional Food
- Disruptive innovation opportunity: Creating functional food products with added health benefits like probiotics to cater to health-conscious consumers.
- Millennial-targeted Flavors
- Disruptive innovation opportunity: Introducing unique and trendy flavors specifically tailored to appeal to the millennial market segment.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Developing innovative food and beverage products that meet the evolving needs and preferences of health-conscious consumers.
- Athletic Nutrition
- Disruptive innovation opportunity: Creating specialized nutrition products targeting athletes and active individuals to enhance performance and energy levels.
- Functional Wellness
- Disruptive innovation opportunity: Exploring the development of functional wellness products that combine nutrition and health benefits for overall well-being.
