Lightning-Shaped Turntables

Pro-Ject Audio System's New Turntable is Inspired by the Band AC/DC

Pro-Ject Audio Systems is adding onto its iconic Artist Series with the launch of a new AC/DC-themed turntable inspired by the iconic rock band. These collaborations have strengthened the brand’s reputation in the high-end audio market and created a niche where music fandom meets premium sound technology.

The turntable features a glass platter, transparent acrylic sub-platter, and a black MDF plint that rests on three adjustable spiked feet. Featuring a red LED light that lights up the device, this unique pays homage to AC/DC's iconic colors innovatively. The Pro-Ject turntable also comes with a pre-adjusted Ortofon 2M cartridge, adding to the overall functionality.

Pro-Ject Audio Systems' AC/DC turntable is available on the brand's website for €1,299 EUR.

Image Credit: Pro-Ject Audio Systems, <a rel='nofollow' href='https://hypebeast.com/2025/3/pro-ject-audio-systems-acdc-turntable-release-info'>hypebeast</a>, <a rel='nofollow' href='https://www.project-audio.com/en/'>project-audio</a>

Artist-centric Audio Equipment
Collaborations with iconic music artists are driving niche markets in the high-end audio sector, blending fandom with advanced sound engineering.
Customizable LED Features
The integration of customizable LED lighting is transforming turntables into experiential devices that enhance user engagement through vivid visual elements.
Icon-inspired Design
Design elements inspired by iconic brands or figures are reshaping product aesthetics, appealing to consumers who value personal expression through branding.

Where This Applies

High-end Audio Equipment
The high-end audio equipment market is seeing innovation through exclusive collaborations, boosting consumer interest and brand differentiation.
Home Entertainment Systems
Advancements in custom features and designs are revitalizing the home entertainment system industry, offering a merger of high performance and aesthetic appeal.
Music Merchandise
Music-themed merchandise is expanding into premium product lines, tapping into the dedication of fans eager for both memorabilia and functionality.
SCORE
3.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 26%
Freshness 42%