The Pro-Ject Automat A2 is the second-generation fully automatic turntable being launched by the premium Austria-based brand as an elegantly industrial option for any vinyl enthusiasts living space.
The unit is characterized by its thick plinth that boasts minimal hollow spaces to give it an inherently heavy profile to drastically reduce the potential occurrence of resonances. The turntable weighs in at 16-pounds thanks to the hand-painted MDF chassis and a reinforced die-cast aluminum topper, while the aluminum feet are finished with silicone stoppers.
The Pro-Ject Automat A2 has an 8/3-inch ultra-light-mass straight tone arm that's suited for use with seven-inch singles or 12-inch records. This is paired with a carbon fiber anti-magnetic hardshell and a pre-adjusted Ortofon 2M Red MM cartridge.
Image Credit: Pro-Ject
What Makes This Trend Stand Out
- Industrial Aesthetic
- The Pro-Ject Automat A2 embraces an industrial aesthetic with its heavy profile and hand-painted MDF chassis, offering an opportunity for disruption in the home decor industry.
- Fully Automatic Turntables
- The Pro-Ject Automat A2 is a second-generation fully automatic turntable, presenting an opportunity for disruption in the audio equipment industry.
- Vinyl Enthusiast Culture
- The Pro-Ject Automat A2 caters to vinyl enthusiasts with its carbon fiber anti-magnetic hardshell and pre-adjusted Ortofon 2M Red MM cartridge, suggesting potential disruption in the music industry.
Sectors Adopting This
- Home Decor
- The Pro-Ject Automat A2's industrial aesthetic and heavy profile could disrupt the home decor industry.
- Audio Equipment
- The Pro-Ject Automat A2, as a fully automatic turntable, poses disruptive potential in the audio equipment industry.
- Music
- The Pro-Ject Automat A2's focus on vinyl enthusiast culture indicates a disruption opportunity within the music industry.
