The Pringles ‘What the Farm’ campaign centers on the snack brand’s new multigrain chip variety and its corresponding site, What the Farm. The interactive communication platform follows five farmers in their countryside cabin.
The campaign is perfect for reaching a young adult audience, with enough quirky irony to attract even the most skeptical hipster. The accompanying print campaign features images of the farmers and their lady friends causing ruckus in the countryside. Unlike real farms, the Pringles ‘What the Farm’ just has one rule: have fun.
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