The Pringles Wavy chips are the latest snack creation from the popular brand that will offer consumers a new format to try out when looking for a new crunchy indulgence.
The chips are characterized by a thicker format that has been accented by a wavy design that will bolden the crunch factor and also allow for more flavor to be added. This translates to an intense flavor and textural experience that consumers will likely favor as they seek out enhanced variety from their favorite snack brands.
The Pringles Wavy chips will launch nationwide in January 2019 and will come in four delicious flavor options including Fire Roasted Jalapeño, Classic Salted, Sweet & Tangy BBQ and Applewood Smoked Cheddar.
Image Credit: Pringles
Key Themes Behind This Trend
- Thicker-format Snacks
- Discover opportunities for creating snacks with a thicker format and enhanced crunch factor.
- Flavor-infused Chips
- Explore the potential for adding intense flavors to snack chips to provide consumers with a more satisfying taste experience.
- Textural Indulgence
- Consider developing snack products that offer a combination of different textures to appeal to consumers seeking variety in their snacking choices.
Where This Applies
- Snack Food Manufacturing
- Snack food manufacturers can innovate by creating new snack products with a thicker format and enhanced crunch.
- Seasoning and Flavoring
- Producers of seasoning and flavoring products can collaborate with snack brands to develop intense flavor profiles for their chips.
- Food Packaging
- The introduction of textural variety in snacks creates a need for innovative packaging solutions that preserve the different textures and enhance the overall experience.
