PrimaDonna lingerie is a brand that specializes in making products that better suit women with larger cup sizes -- with bras ranging from C to J.
In order to show just how far the company is willing to go to get the best design for its bras, PrimaDonna lingerie launched its own company-wide day titled 'E Cup Day for Men.' As the name suggests, the men working for PrimaDonna lingerie spent the work day with weights around their necks to simulate what it feels like to have large breasts.
The humorous campaign was promoted with a video that shows men struggle with the added weight, working to show the measures that the company takes in ensuring that it's products are built for the women it's markets towards.
Specialty Lingerie Campaigns
More Stats +/-
Sunny Lingerie Photoshoots
Unisex Lingerie Retailers
Sensual Influencer Photography
Diverse Lingerie Campaigns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.