Ideas
Explore the world's #1 largest database of ideas and innovations, with 400,239 inspiring examples.
Trend Reports
Discover why 1,039 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 325,922 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,039 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 325,922 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 400,239 cutting edge ideas.

Specialty Lingerie Campaigns

PrimaDonna Lingerie Had Its Male Employees Wear E Cups for the Day

— July 20, 2016 — Marketing
PrimaDonna lingerie is a brand that specializes in making products that better suit women with larger cup sizes -- with bras ranging from C to J.

In order to show just how far the company is willing to go to get the best design for its bras, PrimaDonna lingerie launched its own company-wide day titled 'E Cup Day for Men.' As the name suggests, the men working for PrimaDonna lingerie spent the work day with weights around their necks to simulate what it feels like to have large breasts.

The humorous campaign was promoted with a video that shows men struggle with the added weight, working to show the measures that the company takes in ensuring that it's products are built for the women it's markets towards.
3
Score
Popularity
Activity
Freshness