With a new school year on the horizon, parents are stocking up on back-to-school essentials like writing utensils and snacks, and the limited-edition PRETZELIZED x Crayola Sea Salt Pretzel Snackers Multipack delivers both. This collaboration matches 10 single-serve bags of PRETZELIZED Sea Salt Pretzel Snackers in ready-to-color packaging with four Crayola crayons in every box.
Color-in packaging is popping up across the food and beverage category as brands look for ways to stand out on-shelf, and add value beyond what's inside. This new Sea Salt Pretzel Snackers Multipack is supported by a demand for interactive, screen-free entertainment, and doubles as a hands-on activity that promises to engage kids even after the snack itself is gone.
The PRETZELIZED x Crayola Sea Salt Pretzel Snackers Multipack is now at Target and Whole Foods.
Part of the cluster
Narrative Menus
Brands frame everyday orders as themed, shareable cultural occasions
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What's Driving This Trend
- Color-in Packaging
- Interactive packaging transforms everyday snack boxes into creative play surfaces, opening space for brands to extend engagement beyond consumption.
- Snack-and-activity Bundles
- Pairing food with hands-on entertainment reflects growing demand for screen-free value in family-oriented packaged goods.
- Back-to-school Collaborations
- Seasonal partnerships between snack and school-supply brands create limited-edition products that align with high-intent shopping moments.
Who This Affects Most
- Packaged Snacks
- Functional packaging that doubles as an activity platform gives snack brands new ways to differentiate in crowded retail aisles.
- Children's Products
- Hybrid products combining familiar kid-focused categories signal potential for playful, cross-category experiences that serve both utility and entertainment.
- Retail
- Exclusive or limited seasonal bundles can help retailers turn routine stock-up trips into discovery-driven purchasing occasions.
