The snack food company Good Health recently debuted a line of healthy pretzel snacks made with functional ingredients. In recent years, there has been a growing push to add more nutritious ingredients to popular food items such as prepared meals and snack foods. These new pretzels are infused with vegetable-based ingredients to help consumers get an extra dose of nutrition.
The new pretzel snacks from Good Health come in two varieties: Sea Salt and Veggie. Both are made with a blend of vitamins and real vegetables such as beets, broccoli, tomatoes, carrots and spinach. These extra dose of veggies means that the snacks contain at least 20 percent of the recommended daily intake of vitamins A, B6 and K. The snacks also contain smaller amounts of vitamins C and E.
With a regular and gluten-free option, the crunchy pretzels give consumers a more nutritious option for snacking on the go.
What's Driving This Trend
- Functional Food
- The trend towards incorporating functional ingredients in snack foods presents opportunities for companies to improve the nutritional value of their products.
- Veggie-infused Snacks
- There is a growing trend of adding vegetable-based ingredients to snack foods to provide consumers with an extra dose of nutrition.
- Gluten-free Options
- The growing demand for gluten-free options presents an opportunity for companies to expand their market share and cater to a wider range of consumers.
Who This Affects Most
- Snack Foods
- Companies in the snack food industry can benefit from incorporating functional ingredients and vegetables into their products to stay competitive and meet consumer demand.
- Functional Foods
- The functional food industry can capitalize on the trend towards adding nutritional value to snack foods by developing innovative ingredients and formulations.
- Gluten-free Products
- The gluten-free product industry can expand its offerings to include healthier snack options that appeal to health-conscious consumers.
