Photographer Miller Rodriquez, professionally known as 'Pretty Puke,' is an artist who isn't concerned with perfection. In fact, his work errs on the side of the grotesque, repulsive and bizarre. Focusing on the underground nightlife culture of Los Angeles, Pretty Puke captures the depraved, gluttonous and hypersexual behaviors of Generation X and Y.
Explaining why he shoots with a lo-fi equipment and aesthetic, Pretty Puke says, “I don’t have a reaction to perfection. I’m an advocate for the ‘ugly.’ [...] I use shitty equipment so I don’t veil the flaws in my subjects. I want to see them how they are.”
Pretty Puke's images might have viewer's recoiling with disgust at first, but once that initial moment has passed, there exists a certain level of intrigue. As viewers, we want to understand the excess, the bad behavior and the depravity.
Why This Trend Is Growing
- Lo-fi Photography
- Opportunity for companies to create cheaper, accessible, and user-friendly equipment and software for photographers to embrace lo-fi aesthetics.
- Depraved Nightlife Culture
- Opportunity for businesses to create unique and immersive entertainment experiences for the youth, catering to their taste for the bizarre.
- Generation X and Y
- Opportunity for brands to tailor their marketing campaigns towards these demographics who exhibit a higher tolerance for unconventional and avant-garde content.
Industries Being Reshaped
- Entertainment
- Industry players can leverage Pretty Puke's photography to conceive event themes catering to those seeking alternative nightlife.
- Consumer Electronics
- Companies can tap into the demand for lo-fi photography by designing cameras and software applications that cater to modern photography trends.
- Marketing and Advertising
- Brands can use Pretty Puke's work to develop edgier marketing campaigns that resonate with the unconventional sensibilities of Generation X and Y.
