Just in time for Valentine's Day this year, Bloom & Birch is introducing its range of real, preserved flowers that have the ability to last over a year without needing water or sunlight. These flowers are hydro-preserved using a biodegradable and plant-based solution, offering the look of a fresh flower without the need to maintain it—that being said, the brand advises keeping the floral decor indoors, unwatered and away from direct sunlight for best results.
Some of the options offered by Bloom & Birch include romantic long-stemmed roses, trios, mixed bouquets and the opulent Sterling Dome, with flowers that are available in bright colors that range from Baby Blue to Royal Purple and Sahara Orange.
What Makes This Trend Stand Out
- Long-lasting Flowers
- Preserved flowers that can last for over a year without water create opportunities for the florist industry to offer a sustainable option for consumers.
- Hydro-preservation
- Using a biodegradable and plant-based solution for hydro-preservation offers opportunities for innovation in developing more sustainable preservation techniques.
- Indoor Floral Decor
- Floral decor that can last for long periods indoors without needing to be maintained creates opportunities for businesses specializing in event decorations and home decor.
Sectors Adopting This
- Florist
- The florist industry can utilize the development of long-lasting, preserved flowers to create more sustainable options for consumers.
- Sustainability
- The use of biodegradable and plant-based solutions in hydro-preservation can disrupt the preservation industry and lead to more sustainable alternatives.
- Event Decor
- The development of indoor floral decor that can last for long periods without maintenance presents a disruptive innovation opportunity for the event decor industry.
