The WKD premixed bottled cocktails are being launched by the brand for consumers looking to enjoy cocktails from the comfort of home without the need to do any mixing. The cocktails come in two flavor options including Tropical Sunrise and Blue Lagoon, which both feature a 5.5% ABV, come in 700ml bottles and feature a price point of £4.99 per bottle. The bottled cocktails will be rolling out in July and are sure to be a hit amongst consumers this summer as lockdown restrictions ease.
Head of Brand - WKD at SHS Drinks Alison Gray spoke on the new WKD premixed bottled cocktails saying, "Our new launches bring all the fun and enjoyment of cocktails from the bar into the home; we’ve done all the hard work so consumers don’t have to worry about equipment, recipes or ingredients to mix the perfect drink. We believe that WKD will recruit a different consumer profile to the existing ready-to-serve (RTS*) category and our new cocktails will encourage trading up and deliver increased value to independent retailers and convenience stores. Consumers love WKD and consumers love cocktails; to combine the two and bring a flavour of the on-trade to the take home market is a recipe for success for stockists.”