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Speed-Controlled Video Editing

Adobe Adds Speed Control to Its Premiere Rush CC Platform

— August 7, 2019 — Tech
Adobe has added speed controls to the Premiere Rush CC platform that are professional level. Users are able to make normal speed changes, by stretching or shrinking clips, or doing a more precise manual speed change. Users also have the ability to make speed changes inside sections of clips. Other new features include pitch controls as well as duration adjustments.

The platform was initially launched for iPhone users but is now available across Android, iOS, and desktops. Prospective customers are able to purchase an Adobe Creative Cloud plan for a $10 price point.

The new features make the Premiere Rush CC platform that much more appealing to content creators and especially those who are constantly moving. Mobile users are now able to access high-level video editing on their devices.


Image Credit: Adobe
Trend Themes
1. Mobile Video Editing - The addition of speed controls to Premiere Rush CC platform enables high-level video editing on mobile devices.
2. Speed Adjustment Technology - The professional-level speed controls in Premiere Rush CC open up opportunities for precise manual speed changes and duration adjustments in video editing.
3. Cross-platform Video Editing - Premiere Rush CC's availability across Android, iOS, and desktops allows users to seamlessly edit videos across different devices.
Industry Implications
1. Mobile App Development - The trend of mobile video editing creates new opportunities for developers to create user-friendly video editing apps with advanced speed control features.
2. Content Creation - The speed adjustment technology in Premiere Rush CC offers disruptive innovation opportunities for content creators to enhance their storytelling through precise speed changes and duration adjustments.
3. Software as a Service (saas) - The cross-platform video editing trend in Premiere Rush CC opens up potential for SaaS companies to develop and provide video editing software that seamlessly integrates across different devices.
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