As the use of wearable technology becomes more widespread, it's also becoming more specialized for specific sports, retail applications and users—the Bellabeat Leaf for example, is a pregnancy tracker for expecting mothers.
Disguised as a piece of jewelry, this leaf-shaped tracker can be worn as a pendant on a necklace, a brooch or as a charm on a bracelet. This smart tracker is meant to be used before, during and after pregnancy as a way to track steps, calories, sleep and stress levels. The aim of this device is to encourage women to develop healthy habits before and after having a baby, which is helpful for staying healthy throughout a pregnancy and working off the baby weight post-delivery.
What Makes This Trend Stand Out
- Specialized Wearable Technology
- There is an opportunity to create specialized wearable tech devices for different applications and users.
- Disguised Activity Trackers
- There is an opportunity to create activity trackers in the form of jewelry and other accessories.
- Pre & Post Natal Health Tech
- There is an opportunity to create tech products that specifically target pre and post-natal health.
Sectors Adopting This
- Wearable Technology
- Opportunities exist for technology manufacturers and jewelry makers to create wearable tech products focused on specific use cases.
- Healthcare Technology
- Opportunities exist for healthcare tech companies to create targeted health monitoring products for specific types of patients.
- Maternity & Baby Products
- Opportunities exist for companies in the maternity and baby products industry to add health tracking features to their existing products.
