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Preggie Pops

Morning Sweetness For Pregnant Women

— September 4, 2007 — Lifestyle
Forget morning sickness, it’s time to introduce a little morning sweetness to proud mamas-to-be with deliciously soothing Preggie Pops.

The anticipation of having a little one is exciting, and it’s a good time to care for your body, pampering yourself and really looking out for you and your little one. Don’t let nausea at dawn be an icky invader of this precious time; next time you’re overcome with a sour tummy, reach for a naturally flavored Preggie pop! They’ll alleviate dry mouth, supply you with quick calories and give you the soothing and comfort you need.

Not only are they a wonderful explosion of flavor, but the company also promises they’ll “provide quick calories and energy during labour.” WOW! Imagine explaining that one at the hospital! Between heavy breaths, the nurses urging you to push, and squeezing your husband’s hand, you’ll be screaming, “WHERE’S MY PREGGI POP?!?! I need energy!!!! Where’s my soother?!? I can’t push any more til I have my aromatherapy lolli… DOC! I NEED MY PREGGI POP!”

With the recent baby craze, the treats could become a hot commodity. “For generations, women have sought out certain natural therapies to ease morning sickness,” the healthcare professionals at Three Lollies sympathized. “We have developed a solution: convenient, delicious, high quality and all natural lollipops. Preggie pops offer relief via a combination of essential oils, aromatherapy and our unique delivery system.”

They have answers to many flavour cravings; choose from the soothing flavours of ginger and lavender or the sour assortments including rasperry, lemon or tangerine; want something a little fresher? Try peppermint or spearmint. A bag of 7 costs $3.75.
Trend Themes
1. Natural Remedy Treats for Pregnancy Nausea - Opportunity to create more natural and convenient remedies for pregnant women experiencing morning sickness.
2. Functional Foods for Labor Energy - Innovation opportunity to create functional foods that provide quick energy and other benefits during labor.
3. Personalized Pregnancy Snack Products - Creating customized snack products for pregnant women with specific flavor preferences and functional benefits.
Industry Implications
1. Food and Beverage - Developing functional food and beverage products for pregnant women with natural ingredients and health benefits.
2. Personalized Products - Personalizing snack and remedy products for individual needs and preferences of pregnant women.
3. Maternity and Baby Products - Introducing more innovative and holistic maternity and baby products to cater to the increasing demand for natural and convenient options.
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