The tween demographic is one that is commonly targeted by marketing campaigns and the music and film industries. The young age group is highly susceptible, sometimes working at a disadvantage for parents. Popular Internet sites aimed at tweens have become household names, and have in large part promoted a culture marked by abbreviated terms like 'Lol' and 'Omg.' The Pre-Teen Trend Report addresses these age-specific matters, traced by way of two PRO Trends and over 20 in-betweener conventions.
Tween celebrities have graced the covers of magazines, cereal boxes and gaming packages. The faces of icons like Justin Bieber and Selena Gomez have become etched within the minds of millions, creating an expanding tweenhood cult. Teachers, advertisers and retailers in contact with "teenie boppers" need to understand their counterparts, and the Pre-Teen Trend Report does an excellent job of educating such professionals.